Postdoctoral Research Fellow, Wharton Risk Center
Dr. Jillian Hmurovic is a Postdoctoral Research Fellow at the Wharton Risk Management and Decision Processes Center at the University of Pennsylvania. With a background in psychology, Jillian examines how time and technology shape consumer behavior. Jillian uses a multi-method empirical approach that combines behavioral experiments, secondary data, and field studies to understand how time architecture—the temporal design of consumer experiences—can be strategically constructed and communicated to improve consumer decision-making. Jillian holds a Ph.D. in Marketing from the University of Pittsburgh, a M.A. in Organizational Psychology from Michigan State University, and a B.A. in Psychology from Purdue University.
Hmurovic, Jillian, Cait Lamberton, and Kelly Goldsmith, “Time’s Out: Examining the Effectiveness of Contemporary Online Scarcity Promotions?” invited revision at the Journal of Marketing Research.
Grewal, Lauren*, Jillian Hmurovic*, Cait Lamberton, and Rebecca Walker Reczek (2019), “The Self-Perception Connection: Why Consumers Devalue Ugly Produce,” Journal of Marketing, 83 (1), 89-107. Previously appeared as Marketing Science Institute Research Report 18-123-08.
Grand, James, Ann Marie Ryan, Neal Schmitt, and Jillian Hmurovic (2011), “How Far Does Stereotype Threat Reach? The Potential Detriment of Face Validity in Cognitive Ability Testing,” Human Performance, 24, 1-28.
Morgeson, Frederick, Erich Dierdorff, and Jillian Hmurovic (2010), “Work Design in Situ: Understanding the Role of Occupational and Organizational Context,” Journal of Organizational Behavior, 31, 351-60.
Arriaga, Ximena, Elizabeth Slaughterbeck, Nicole Capezza, and Jillian Hmurovic (2007), “From Bad to Worse: Relationship Commitment and Vulnerability to Partner Imperfections,” Journal of Personal Relationships, 14, 389-409.
* denotes equal authorship