Postdoctoral Research Fellow
Elissa Kranzler is a Postdoctoral Research Fellow at the Wharton Risk Management and Decision Processes Center. Broadly, she is interested in the application of communication theory and methods to the prevention of risky behaviors. As a Fellow at the Risk Center, Dr. Kranzler is engaged in a research agenda to study message effects in the area of natural hazard mitigation. Specifically, she is conducting survey and experimental research to identify promising messaging strategies to persuade coastal homeowners to prepare for hurricanes. Dr. Kranzler’s research has also focused on the effects of anti-smoking advertisements on adolescents’ anti-smoking beliefs and behaviors, and has explored the cognitive processes underlying ad effects at the individual and population levels.
Dr. Kranzler joins the Risk Center with nearly a decade of experience in clinical and social science research, from small-scale neuroimaging (fMRI) and eye-tracking experiments, to large-scale experimental and survey research. Her work has been published in American Journal of Preventive Medicine, Media Psychology, Journal of Communication, Journal of Health Communication, Journal of Adolescent Health, and Behavioural Public Policy, and presented at numerous academic conferences. Dr. Kranzler earned a BS in Music Education from New York University, and an MSEd in Learning Technologies in Education, an MA in Communication, and a PhD in Communication from the University of Pennsylvania.
Kranzler, E.C., Schmælzle, R., O’Donnell, M.B., Pei, R., & Falk, E.B. (in press). Adolescent neural responses to anti-smoking messages, perceived effectiveness, and sharing intention. Media Psychology.
Pei, R., Kranzler, E.C., Suleiman, A.B., & Falk, E.B. (accepted). Promoting adolescent health: Insights from developmental and communication neuroscience. Behavioural Public Policy.
Pei, R., Schmælzle, R., Kranzler, E.C., O’Donnell, M.B., & Falk, E.B. (accepted). Adolescents’ neural responses to tobacco prevention messages and subsequent sharing message engagement. American Journal of Preventive Medicine.
Volinsky, A. & Kranzler, E.C., Gibson, L.A., & Hornik, R.C. (2018). Tobacco 21 policy support by U.S. 13-17 year olds: Evidence from a rolling cross-sectional study (2014-2017). American Journal of Preventive Medicine.
Kranzler, E.C., Gibson, L.A., & Hornik, R.C. (2017). Recall of “The Real Cost” anti-smoking campaign is specifically associated with endorsement of campaign-targeted beliefs. Journal of Health Communication, 22(10), 818-828.