The Catalyst: How to Change Anyone’s Mind, a new book by Risk Center Senior Fellow Jonah Berger, introduces a revolutionary approach to change. “Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers.”…Read More
While there are a number of non-behavioral factors that affect households’ decision to purchase flood insurance, such as ability-to-pay and lack of information about risk or insurance, behavioral biases likely play a large role.…Read More
